A call to action is a short active statement to encourage visitors to take a desired action. The action should related to your primary website goal and help move visitors closer to conversion. Learn what a call to action is, best CTA practices and ways to better match your CTAs to your visitors’ buying stage for maximum effect.

The best small business websites are never finished - they’re routinely added to, tweaked, updated and improved in order to increase visitor traffic and work harder to achieve your business goals. Here’s our checklist of post-launch activities to consider.

If you are like me and one of your resolutions is to blog more often and more consistently… read this article to make sure you are achieving the maximum benefits from your blogging. In Part One we review all the blog settings, provide pro-tips and a hack or two. There’s even a checklist at the end.