TommyBars®

Written By Katherine Brown
 
 

The Brief

To increase enquiries by illustrating why TommyBars® lighting rigs are indispensable for film and television production.

Mobile optimisation was a critical requirement, enabling clients to confirm technical specifications and order rigs whilst on location.

What we did

  • Refreshed website structure to better meet visitor requirements at each stage of the decision making process.

  • Created a compelling visual story to quickly establish TommyBars® technical capabilities and strong industry acclaim.

  • Established new branded palette and icons.

  • Designed new mobile-friendly reservation page.

tommybarsmacbooksketch.png
 
 
 
 
 
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Working with Ascender was easy and fun. Katherine took our very rough ideas and honed them into a beautifully structured website with a clean, fresh style sheet and a new colour palette. Her instinctive understanding of small business made her the ideal creative and technical partner to position our product visually and build an elegant UX for our customers.

Harry Wiggins, TommyBars® Founder

 
 
 

Design Elements

 
 
Easy mobile reservation system.

Easy mobile reservation system.

 
 
New colour palette

New colour palette

Carousel of industry testimonials

Carousel of industry testimonials

Curated branded icons

Curated branded icons

 
 
 
 
TommyBars website border.jpg
 
Katherine Brown

I’m a Canadian living in the United Kingdom - London to be exact. I’m a business person with an eye for modern design. I’m a customer marketer who thinks like a customer. I’m a design thinker who also happens to be a designer.

I’ve worked at senior marketing levels in large corporations like American Express and Sky TV. I’ve worked agency side, leading digital client accounts. I’ve been part of several start-ups, sat on Angel Investing teams and run my own design and print studio.

In 2021, I started Ascender Creative to help small businesses with big plans build their online credibility and create better customer connections. I do this by taping into my 20+ years of business experience mixing it with a strong customer focus and a big dose of creativity.

https://www.ascendercreative.com
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