Executive Corporate Consulting

 
 

The Brief

To make ECC stand out in a crowded market and succinctly establish their professional credentials.

What we did

  • A quick website audit of their competition and sector to understand how ECC could differentiate themselves.

  • Developed a site architecture to quickly communicate the key components of the ECC value proposition starting with the why.

  • Created a bold modern look for their website taking our lead from their equally bold logo (the only branding ECC had at the time of the website build).

  • Gave purchased stock photography a branded duotone treatment creating a unique look and saving the client both time and money.

eccmacbooksketch.png
 
 
 

 
 
quotebrown20perc.jpg
 

Our goals have been met - we now have a smart, marketable website and initial feedback is positive. Katherine is easy to engage with, responsive and listens. Her process of working is faultless. Would I recommend her to a friend or colleague? Absolutely, yes!

Dan Harden, ECC Partner

 
 

 

Design Elements

 
 
Branded palette

Branded palette

Transformation of stock photos to create unique branded images

Transformation of stock photos to create unique branded images

 
 
New favicon

New favicon

Sourced appropriate icons

Sourced appropriate icons

 
 
 
 
ECC website border.jpg
 
Katherine Brown

I’m a Canadian living in the United Kingdom - London to be exact. I’m a business person with an eye for modern design. I’m a customer marketer who thinks like a customer. I’m a design thinker who also happens to be a designer.

I’ve worked at senior marketing levels in large corporations like American Express and Sky TV. I’ve worked agency side, leading digital client accounts. I’ve been part of several start-ups, sat on Angel Investing teams and run my own design and print studio.

In 2021, I started Ascender Creative to help small businesses with big plans build their online credibility and create better customer connections. I do this by taping into my 20+ years of business experience mixing it with a strong customer focus and a big dose of creativity.

https://www.ascendercreative.com
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