01. Discovery

Through informal conversations, a short questionnaire and our own independent research of your sector and competitors, we gather the information and insights we need about your business to understand your website priorities and goals - such as ‘increase my business profile’, ‘encourage customer enquiries’ etc.

We’ll also look at your ideal customer profile(s) and consider the competitive forces at play in your market.

This information is then distilled into one clear, concise document to keep the project super-focused on your website goals and those of your end-users. And it helps to ensure that we are perfectly aligned in terms of what needs to be done, by whom and by when. Once this has been signed off, we move onto the design stage.

02. Design

Now the fun part. We then consider the key visual elements – colour palette, typography and imagery that will form the visual identity of your website and give visitors an instant snapshot of what your brand stands for.

We use mood-boards and style sheets to bring this part of the design to life, taking our lead from your existing brand guidelines. If these don’t exist, don’t worry – we can help you to create them.

At the same time, we will be working closely with you to compile all of your new website’s content – everything from text and images to calls-to-action (CTAs) and SEO keywords.

We’ll guide you through this image process and share our best tips and tricks for writing engaging, Google-friendly copy. If you need help sourcing or editing images we can help, and if you need copywriting assistance, we can recommend you to our favourite copywriters.

Next, we use wireframe software to create a simple prototype of your site. You’ll be able to see the site flow and how each element works together to move your customers through their journey.

We’ll review the prototype together and there will be opportunities to refine and revise until it’s just right. We don’t start building until you are ready.

03. Build and Test

This is where the behind-the-scenes magic happens. From the approved prototype, we build your website, optimising it for mobile, desktop and tablet – adding custom code (CSS) as required to make your site stand out.

We’ll take advantage of the platform’s built-in SEO functionality to give your business a solid SEO foundation on which to grow. And with a clear understanding of the future needs of your business, we will create a site that is easy to update and adapt as your business prospers.

04. Launch

Once everything is fully tested and we’ve confirmed that it is working seamlessly, we launch your site. If you need help communicating your launch and shouting about it on social media, we can help with that too.

And with your website now up and running, we’ll organise a training to teach you how to maintain and update the site. We will also schedule a call a few weeks after launch to see how you’re getting on.

05. Aftercare

All of our websites are designed to be easy to maintain. But that doesn’t mean we are necessarily gone from the picture for good – we’re always just an email away if you have any quick questions or need help with a new project.

We also offer ongoing customer marketing support and a bespoke business stationery design and print service. So as your business grows or changes we’ll be on hand when you need us.