Brightstarz

Written By Katherine Brown
 

The Brief

Brightstarz offers a series of workshops for preteens and teens to give them the confidence and the practical life skills they need to thrive.

Founder Yvonne Kekeliadis approached Katherine early in November with a very tight deadline.

What we did:

  • Created the brand style. This included a new bolder logo, a unique colour palette, modern typography and positive, playful and empowering image styling.

  • Worked closely with Yvonne to develop the website strategy, establish the brand voice and user experience.

  • Built and launched website in one week.

  • Integrated appointment booking system into website to make it easy for people to book a free consultation.

  • Also designed and printed new business cards and marketing collateral for schools and parents.

 
 
 
 

Katherine made my vision a reality by helping me every step of the way. Anyone one who works with her will see that she goes above and beyond, offering help and guidance whenever and wherever needed - her support goes beyond website building.

To anyone unsure about working with Ascender Creative, I would say have an initial call with Katherine - once you speak with her and hear her passion and vision any doubts you have will be erased from your mind.

Yvonne Kekeliadis, Brightstarz Founder

 
 
 

Design Elements

 

Redesigned logo

 

Created branded palette

Developed positive and empowering imagery style transforming everyday stock photography.

 

Designed and printed new business cards

 
 

Home page

 

Workshops optimised for tablets and mobile

Designed and printed marketing collateral

Katherine Brown

I’m a Canadian living in the United Kingdom - London to be exact. I’m a business person with an eye for modern design. I’m a customer marketer who thinks like a customer. I’m a design thinker who also happens to be a designer.

I’ve worked at senior marketing levels in large corporations like American Express and Sky TV. I’ve worked agency side, leading digital client accounts. I’ve been part of several start-ups, sat on Angel Investing teams and run my own design and print studio.

In 2021, I started Ascender Creative to help small businesses with big plans build their online credibility and create better customer connections. I do this by taping into my 20+ years of business experience mixing it with a strong customer focus and a big dose of creativity.

https://www.ascendercreative.com
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